The Importance of Anchor Text in Back-links


The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

The Importance of Anchor Text in Back-links


About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Community manager, necesario para tu empresa

Community manager, necesario para tu empresa, SI. Este integrante del equipo debe…
Continue reading

Cinco ideas útiles antes de elaborar una campaña de comunicación online y de redes sociales

Antes de lanzarnos a promocionar nuestra empresa, o a difundir las actividades…
Continue reading

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound…
Continue reading
  1. Pingback: The Latest Ukraine News

  2. Pingback: Ukraine news – live

  3. Pingback: Ukraine

  4. Pingback: War in Ukraine

  5. Pingback: bucha killings

  6. Pingback:

  7. Pingback:

  8. Pingback: generic stromectol without doctor prescription

  9. Pingback: chelovek soznaniye mozg

  10. Pingback: psy

  11. Pingback:

  12. Pingback: nih ivermectin

  13. Pingback: Link

  14. Pingback: meritroyalbet

  15. Pingback:

  16. Pingback:

  17. Pingback: Psikholog

  18. Pingback: JXNhGmmt

  19. Pingback: ivermectin canada

  20. Pingback:

  21. Pingback: hd-tor-2022

  22. Pingback: film-tor-2022

  23. Pingback: tor-lyubov-i-grom

  24. Pingback: 01211

  25. Pingback: 3NOZC44

  26. Pingback: 3Hk12Bl

  27. Pingback: chelovek-iz-90-h

  28. Pingback:

  29. Pingback: Øêàëà òîíîâ

  30. Pingback: SHKALA TONOV

  31. Pingback:

  32. Pingback: D6tuzANh

  33. Pingback: qQ8KZZE6

  34. Pingback: DPTPtNqS

  35. Pingback: bahis siteleri

  36. Pingback: ivermectin 3mg pill

  37. Pingback: madridbet

  38. Pingback: uels ukrain

  39. Pingback: do-posle-psihologa

  40. Pingback: Gz92uNNH

  41. Pingback: psy online

  42. Pingback: slovar po psihoanalizu laplansh

  43. Pingback: moskva psiholog online

  44. Pingback: projectio

  45. Pingback: stromectol tablets buy online

  46. Pingback: psy-

  47. Pingback: ivermectin usa price

  48. Pingback: cialis 800mg black

  49. Pingback: viagra cost per pill

  50. Pingback: buy generic cialis from india

  51. Pingback: jama ivermectin

  52. Pingback: tadalafil

  53. Pingback: buy prescription drugs without doctor

  54. Pingback: who makes hydroxychloroquine

  55. Pingback: pet meds without vet prescription canada

  56. Pingback: ed treatment review

  57. Pingback: hydroxychloroquine half life

  58. Pingback: male enhancement pills

  59. Pingback: cost of stromectol

  60. Pingback: ivermectin injectable for dogs

  61. Pingback: ivermectin 12 mg

  62. Pingback: ed treatment pills

  63. Pingback: generic cialis at walmart

  64. Pingback: cheap drugs online

  65. Pingback: stromectol liquid

  66. Pingback: child porn

  67. Pingback: ivermectin manufacturer

  68. Pingback: ivermectin 0.5%

  69. Pingback: can i purchase clomid without prescription

  70. Pingback: clomid canada over the counter

  71. Pingback: clomid order uk

  72. Pingback: what is monthly cost of cialis at walmart

  73. Pingback: cialis, 20 mg, canadian

  74. Pingback: stromectol online

  75. Pingback: ivermectin dosage for chickens

  76. Pingback: where to buy ivermectin uk

  77. Pingback: united pharmacy cialis

  78. Pingback: ivermectin price usa

  79. Pingback: hydroxychloroquine (plaquenil)

  80. Pingback: buying cialis online safe

  81. Pingback: ivermectin cream 5

  82. Pingback: luckyland slots casino login

  83. Pingback: child porn

  84. Pingback: cialis canadian pharmacy

  85. Pingback: how much is ivermectin

  86. Pingback: viagra time of action

  87. Pingback: can you buy stromectol over the counter

  88. Pingback: ivermectin 20 mg

  89. Pingback: eurocasino

  90. Pingback: eurocasino

  91. Pingback: ivermectin ointment

  92. Pingback: ivermectin eye drops

  93. Pingback: cialis online canadian pharmacy

  94. Pingback: buy stromectol

  95. Pingback: lasix 60 mg daily

  96. Pingback: trcasino

  97. Pingback: buy 12.5 furosemide online

  98. Pingback: meritking

  99. Pingback: meritking

  100. Pingback: meritroyalbet

  101. Pingback: ivermectin in canada

  102. Pingback: ivermectin 6 mg online

  103. Pingback: ivermectin 6mg tablets

  104. Pingback: minocycline 50mg tablets online

  105. Pingback: ivermectin south africa

  106. Pingback: ivermectin 3 mg for sale

  107. Pingback: japan ivermectin

  108. Pingback: will 10 year old viagra work

  109. Pingback: order doxycycline

  110. Pingback: ivermectin 3mg cost

  111. Pingback: cdc ivermectin

  112. Pingback: how to get cialis without prescription

  113. Pingback: buy clomid online without prescription

  114. Pingback: ivermectin cream 1%

  115. Pingback: what is cialis

  116. Pingback: buy ivermectin 6mg for sale

  117. Pingback: generic stromectol

  118. Pingback: ivermectin mexico

  119. Pingback: cheap cialis india

  120. Pingback: cialis super active

  121. Pingback: generic viagra images

  122. Pingback: buy generic cialis online

  123. Pingback: $200 no deposit casino codes

  124. Pingback: ivermectin dosage by weight

  125. Pingback: ivermectin lice oral

  126. Pingback: stromectol where to buy

  127. Pingback: cialis best price

  128. Pingback: cheap generic cialis from india

  129. Pingback: cialis price walmart

  130. Pingback: casino games that pay real money

  131. Pingback: cialis tadalafil

  132. Pingback: warnings for sildenafil

  133. Pingback: does prednisone make you sleepy

  134. Pingback: ivermectin near me

  135. Pingback: child porn

  136. Pingback: molnupiravir for sale

  137. Pingback: tadalafil india

  138. Pingback: cialis price canada

  139. Pingback: generic cialis tadalafil

  140. Pingback: 2disputes

  141. Pingback: cost of prescription cialis

  142. Pingback: monulpiravir

  143. Pingback: how to get cialis prescription in canada

  144. Pingback: how to buy prednisone online

  145. Pingback: prednisone 20mg watson

  146. Pingback: tadalafil vs sildenafil

  147. Pingback: generic cialis online in uk

  148. Pingback: generic cialis tadalafil

  149. Pingback: how to purchase sildenafil pills

  150. Pingback: how to purchase sildenafil pills

  151. Pingback: stromectol 6mg

  152. Pingback: canadian drug prices

  153. Pingback: cat antibiotics without pet prescription

  154. Pingback: where to buy cialis in australia

  155. Pingback: canada cialis generic online

  156. Pingback: generic sildenafil tablets

  157. Pingback: cialis

  158. Pingback: buy cialis brand canada

  159. Pingback: price of generic cialis

  160. Pingback: tadalafil bnf

  161. Pingback: where to get tadalafil

  162. Pingback: ivermectin ld50 human

  163. Pingback: viagra pills generic brand

  164. Pingback: cialis tubs

  165. Pingback: can you buy zithromax online

  166. Pingback: ivermectin uk buy

  167. Pingback: generic viagra chewable

  168. Pingback: ivermectin 3mg dosage

  169. Pingback: buy provigil with paypal

  170. Pingback: provigil online usa

  171. Pingback: buy ventolin australia

  172. Pingback: online cialis us

  173. Pingback: tadalafil price walmart

  174. Pingback: cialis tablet

  175. Pingback: buy prednisone 5mg

  176. Pingback: buy tadalafil online

  177. Pingback: where can i get ivermectin

  178. Pingback: ignition casino withdrawal

  179. Pingback: ivermectin where to buy

  180. Pingback: ivermectin in india

  181. Pingback: ivermectin where to buy

  182. Pingback: ivermectin for sale

  183. Pingback: ivermectin india

  184. Pingback: ivermectin where to buy

  185. Pingback: where can i buy ivermectin

  186. Pingback: frontline doctors ivermectin

  187. Pingback: ivermectin 5

  188. Pingback: ivermectin pills human

  189. Pingback: ivermectin cream uk

  190. Pingback: stromectol for sale

  191. Pingback: stromectol tablets uk

  192. Pingback: ivermectin online

  193. Pingback: ivermectin 5ml

  194. Pingback: ivermectin 90 mg

  195. Pingback: stromectol uk

  196. Pingback: how much is ivermectin

  197. Pingback: flccc alliance

  198. Pingback: flccc ivermectin

  199. Pingback: defeat the mandate

  200. Pingback: albuterol price 5mg

  201. Pingback: topical ivermectin for scabies

  202. Pingback: ivermectin dengue

  203. Pingback: where can i order generic viagra online

  204. Pingback: sildenafil without a prescription

  205. Pingback: tadalafil dosage

  206. Pingback: ivermectin 5

  207. Pingback: proventil cheap

  208. Pingback: ivermectin 3mg for lice

  209. Pingback: no rx viagra

  210. Pingback: perabet

  211. Pingback: pink viagra tablet

  212. Pingback: eurocasino

  213. Pingback: cialis sales history

  214. Pingback: cialis online canada

  215. Pingback: how do you get viagra pills

  216. Pingback: tadalafil generic pills

  217. Pingback: meritroyalbet

  218. Pingback: best online casino withdrawals

  219. Pingback: meritroyalbet

  220. Pingback: eurocasino

  221. Pingback: meritroyalbet

  222. Pingback: meritking

  223. Pingback: madridnet

  224. Pingback: elexusbet

  225. Pingback: meritking

  226. Pingback: sildenafil citrate 25 mg

  227. Pingback: buy cialis at 40 centa

  228. Pingback: viagra dosage 25 mg

  229. Pingback: real online blackjack money